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This assignment was to develop a logo in an hour and a half for a coffee shop, keeping in mind the original philosophical nature of cafes. I drew the name from George Berkeley who said "to be is to be perceived" which is also the tagline used in the logo. I combined this philosophy with the logo by hiding a coffee bean within the lightbulb. I chose the color orange because it's a mentally stimulating color, adding a navy blue to compliment it.

Berkeley Coffee Logo
Berkeley Sign
Berkeley Window
Berkeley Logo 2
Berkeley Coffee Cup
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